Professional Sports
Etiquette Stream

Professional Sports Etiquette Stream

Your athletes are always representing your organization.

Let's make sure they know it.

A programme for sporting clubs and organizations that builds the composure, presence and interpersonal confidence expected of high-performing professionals — on game day and beyond.

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Who this is for
This programme is for athletes, teams, support staff and administrators who carry their organization's reputation in every interaction — not just during competition.

The line-ball call. The post-match function. The sponsor lunch. The media moment. The handshake with an official after a difficult decision. These are not afterthoughts. They are part of the job, and an opportunity to build respect when handled well.

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Two Up School exists to promote that.

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What the programme covers
Every session is tailored in consultation before delivery. The size of the group, the sport, the number of teams and support staff attending — all of it shapes what gets delivered. The programme is designed to be flexible enough to work for a single team or a broader group across an organization.

Sessions are typically delivered onsite at the club or organization's premises, which means the setting is familiar and the conversation is grounded in real contexts your people recognize.

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Topics include:

• Sponsor, partner and official interactions: the expectations, the etiquette, and the moments that matter

• Composure under pressure: carrying yourself with dignity when the result, the decision, or the room didn't go your way

• First impressions and professional presence: what your athletes communicate before they speak

• Public conduct and social settings: from a post-match function to a formal dinner, handled with confidence

• Conduct in the broader sense: navigating intoxication, bullying, harassment, racial vilification and online conduct — covered frankly and practically

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Winning on the field. Winning off it.
Etiquette and professionalism are not just for after the final whistle. The way athletes conduct themselves during competition — toward referees, umpires, officials, opponents and spectators — shapes how the sport is seen, and how those who play it are remembered.

Fair play is a core value woven throughout this programme. Not because it is required, but because it is noticed and appreciated. By opponents. By officials. By everyone watching.

A team that competes with composure and respect does not just win matches. It wins over the people in the arena — and the many more watching from outside it.

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The dining component
Where possible, the programme includes a dining etiquette component. Many clubs and organizations have a dining room or function space on premises, and that is the ideal setting.

Participants sit at a formally set table. No food is served. This is deliberate. The table is a space to interact and play — to ask the questions people never feel comfortable asking, and to work through the conventions of formal dining in a relaxed, practical way. For larger groups, Kevin moves around the tables, working with participants as they familiarize themselves with place settings, glassware, cutlery, introductions and the unwritten rules most people quietly wonder about.

By the end, they don't have to wonder.

Including the dining component is encouraged. If a dining room is not available at your premises, Kevin will work with you to find a workable alternative.

 

The curriculum draws on real experience
Kevin Kelso practiced as a barrister-at-law for more than 25 years. During that time he spent more than two decades in cricket conduct roles, including seven years as a Cricket Australia Conduct Commissioner and Match Referee — serving as Match Referee for Australian Men's Domestic One Day and T20 competitions, and for Australian International Junior Men's and Women's One Day matches.

Across that career, Kevin worked with athletes, officials, umpires and administrators from almost every football code — soccer, rugby union, rugby league and AFL — as well as water polo and cricket. The conduct matters he adjudicated ranged from on-field incidents and boardroom conflicts of interest to bullying, harassment, racial vilification and online conduct.

These were not case studies. They were cases.

That experience is woven throughout the Two Up School curriculum. What participants learn is grounded in what actually happens in sport — and how to handle challenging situations with poise.

He founded Two Up School because he believes manners, etiquette and professionalism have never been more valuable than they are right now. He saw the need and decided to do something about it.

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Objections, answered
Is this relevant to our sport specifically? Every programme is scoped in consultation before delivery. The format, the size of the group and the focus areas are all shaped around your organization, your sport and the situations your people actually face.

Will our athletes engage with it? The delivery is warm, practical and, where the subject calls for it, genuinely funny. This is a conversation, not a lecture. Participants leave having learned something useful, not having been told off.

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How do we get started?

Submit the Join Us form HERE to start the conversation.

Kevin will be in touch to discuss fit and scope before anything is confirmed.

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Your team and club succeed because of the people who represent it, on the field and off it.

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